Coaching with Alicia
Real strategy. Soulful support. No fluff.
You don’t need another generic business course. You need someone who's been there — in the field, in the trenches, and on the other side of burnout with systems that actually work.
I’ll help you build a business that feels good, looks good, and pays you well.
Your Goal
Build a profitable interior design business with expert coaching, proven systems, and practical resources that help you attract clients, increase your revenue, and operate with confidence.
You're probably thinking...
"I know how to design. I just don't know how to build a successful business."
Design talent alone doesn't create a profitable company.
Running a successful design business requires pricing strategies, client processes, contracts, marketing, sales, and systems—skills that most designers were never taught.
Build is designed for designers who already have (or are ready to find) their own clients and want the guidance, accountability, and resources to build a business they can be proud of.
Instead of spending years figuring everything out through trial and error, you'll gain access to proven business systems, coaching, and real-world strategies that help you grow with confidence.
You'll remain completely independent while leveraging the same business tools, processes, and resources used inside Lake Hazel.
Everything in Launch, PLUS
Monthly business coaching
Live Q&A sessions
Business strategy training
Pricing systems
Proposal templates
Contract templates
Client workflows
Marketing resources
Sales training
Vendor & trade directory
Business SOPs
AI prompts & business templates
Resource library
Community collaboration
Your Business. Your Clients. Your Success.
Build is designed for independent interior designers.
You generate your own clients, manage your own projects, build your own brand, and keep 100% of the revenue from the clients you bring in.
Our role is to provide the coaching, accountability, systems, and support that help you grow faster, avoid costly mistakes, and build a business that lasts.
What Makes Build Different
This isn't about giving you projects.
It's about teaching you how to build a business that creates opportunities for you.
Instead of relying on someone else to grow your career, you'll learn how to attract great clients, confidently price your services, streamline your operations, and build a profitable interior design business that you own.
Your Goal
Scale your business faster with premium projects, qualified lead referrals, and the backing of the Lake Hazel team.
You're probably thinking...
"I'm getting clients, but I want bigger projects—and I don't want to build my business alone."
At some point, knowledge isn't enough.
You need opportunities.
Scale is where Lake Hazel becomes more than a mentor—we become your growth partner.
You'll receive priority access to client referrals, premium projects, and ongoing support designed to help you increase your revenue, strengthen your reputation, and confidently take on higher-level work.
Everything in Build, PLUS
Priority placement on Lake Hazel projects
Qualified Lake Hazel lead referrals
Premium client opportunities
Advanced design reviews
Backend administrative support
Proposal and presentation support
Priority Designer Directory placement
Lake Hazel Designer Certification
Featured marketing opportunities
Collaboration with other Lake Hazel designers
Revenue-sharing opportunities
Revenue Sharing
Lake Hazel Referred Projects
30% Designer / 70% Lake Hazel
When Lake Hazel provides the client, we handle the marketing, lead generation, sales process, systems, and business infrastructure that secured the project. Your focus is on delivering exceptional design.
Designer Referred Projects
70% Designer / 30% Lake Hazel
When you bring the client, you retain the majority of the revenue while benefiting from the Lake Hazel brand, systems, administrative support, coaching, and collaborative resources throughout the project.
What Makes Scale Different
Knowledge helps you build a business.
Opportunities help you scale one.
Scale is designed for established designers who are ready to stop relying solely on their own marketing efforts and start leveraging the reach, reputation, and infrastructure of Lake Hazel.
Instead of growing alone, you'll have an experienced team helping you secure larger projects, streamline operations, and build a business that can produce more revenue with greater confidence.